From the ever talented Björn Rust.
without thought
what comes into mind when people hear the word ‘container’?
is there a clear cut image held in common by everyone?
is the shape of a container dependent on its contents?
or do people look at a container and think,
‘if it’s this shape, then I want to put X in it’?
there’s an appeal to containers, regardless of what’s in them.
we came up with various designs when discussing just what that appeal was.
we searched out the soul of this appeal that was ‘effortlessly good’.
naoto fukasawa
without thought
what comes into mind when people hear the word ‘container’?
is there a clear cut image held in common by everyone?
is the shape of a container dependent on its contents?
or do people look at a container and think,
‘if it’s this shape, then I want to put X in it’?
there’s an appeal to containers, regardless of what’s in them.
we came up with various designs when discussing just what that appeal was.
we searched out the soul of this appeal that was ‘effortlessly good’.
naoto fukasawa
via designboom
goodtimeforpie: doing a bit of research on Brunswick bowling equipment. the bowling alley we’re shooting in has a cool Brunswick 2000 pin setter. this video is amazing inspiration for our production design!
(Source: goodtimeforpie)
